Note titled "Stu Spencer, Recap of Discussions- October 19, 1982"
Note titled "Stu Spencer, Recap of Discussions- October 19, 1982." Notes suggest that undecided voters are not positive about either gubernatorial candidate Mark White or William P. Clements, and that the campaign must get them to vote for Clements or stay home.
Campaign managementVoter turnout
"Texas Governor Term 1, 1979-1982"
Texas A&M University
Cushing Memorial Library and Archives
"William P. Clements Campaign Records, 1977-1989"
Cushing Memorial Library & Archives
Clements Texas Papers
STU SPENCER RECAP OF DISCUSSIONS - OCTOBER 19, 1982 1. Major activities of campaign reviews are in good shape. A. Phone Banks B. G.O.T.V. C. Ballot Security D. Candidate's Schedule E. Surrogates and Truth Squad 2. Survey Research Indicates: A. Electorate not excited about either candidate B. Clements' Positives: 1. Hispanic Vote 2. White's inability to find a clear cut issue 3. Perception as being a good governor. C. White's Positives: 1. Demos beginning to go home. 2. national economy 3. Clements' weakness with women. 3. Those who have made up their minds by October 18th are fairly solid -- focus your effort (primarily media) on the undecided and ticket splitter -- best approach would be a combination of negative and positive ads -- negative directed at undecided and positive directed at ticket-splitters. The cube ads do this very well (difference). 4. Stay away from the utility issue unless it shows up in research this week. This is White's issue to demagogue and is too complex to explain. 5. Suggest that on Friday, October 22, Francis, Spencer, Reed and Tarrance review the tracking for the week and the regional fluctuations over the last two weeks and finalize the T.V. and radio for the last week. 6. Bottom Line: Remaining undecided voters are not crazy about either candidate and we must force a decision in our favor or hope they stay home.