Statement titled "What to do with the marginals"
Statement titled "What to do with the marginals" tactics used by lower management in the Clements campaign.
Clements for Governor Campaign Committee
"Gubernatorial Campaign, 1977-1978"
Texas A&M University
Cushing Memorial Library and Archives
"William P. Clements Campaign Records, 1977-1989"
Cushing Memorial Library & Archives
Clements Texas Papers
What to do with the marginals The C.F.C. chairman must have an array of busy work in his mind, ready for a student when he comes to the chairman and says: "I hear you're the campus chairman of Collegians for Clements, I don't have enough time to work on the canvass, or in the phone banks, but I want to help." These people must work for Governor Clements for him to be reelected. They are not that busy. So, the chairman must have things for them to do while they are doing nothing. Some thoughts on this follow: Have a precise number in your head -- always have a number for these marginals. What is a good number? How about "10"? A simple number, but you must turn that number into a hundred, and then a thousand ... with every number, there must be a vote, or your number is meaningless. So, you are in a cafeteria line, or a football game, or a party, or somewhere, and one of these marginals comes up and asks the question above, the Chairman should say "O.K., I know what you can do -- commit ten of your friends to vote for Governor Clements, write down their names, addresses, and phone numbers, have that list ready by next week. I'll get someone to pick it up". Beautiful. Remember, the key is to write the marginals' names down when they ask you what they can do, take his or her phone number and address, and follow-up. When you or one of the C.F.C. volunteers pick up the list, ask the marginal if any student on the list wanted to work, and follow-up on the ones who do. This is a good informal program to go along with the rest. In all cases, these programs are designed with one thought in mind; how to identify, register, and make sure the pro-Clements voters get to the polls on election day? The more the campus organizer has this in his own mind the better the Clements vote will be.