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Identifier: e_cle_002557
Title: Memo from William P. Clements to staff regarding Political Activity by State Employees, May 18, 1982
Description: Memo from William P. Clements to staff regarding conduct of state employees in the upcoming run for Governor, including an attached Rout Slip from may 27, 1982
Page Count: 3
Creator: Clements, William P., 1917-2011
Subject Topic: Campaign advertising, Political campaigns
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White

Identifier: e_cle_000793
Title: Brochure titled, "Take a Close Look at What He's Done"
Description: Campaign promotional brochure titled, "Take a Close Look at What He's Done," distributed by Educators for Clements. Brochure includes photograph of Clements and lists Clements education initiatives during his first term as governor.
Page Count: 1
Subject Name: Bowen, Alton O.
Subject Topic: Education, Political campaigns, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Education Reform

Identifier: e_cle_000735
Title: Spanish language campaign promotional brochure for Governor William P. Clements, Jr., 1982
Description: Spanish language campaign promotional brochure for Governor William P. Clements, Jr., 1982, including endorsements from Texas officials.
Page Count: 2
Creator: Clements for Governor Campaign Committee
Subject Name: White, Mark, 1940-
Subject Topic: Campaign advertising
Time Period: "Texas Governor Term 2, 1987-1991"

Identifier: e_cle_000825
Title: Annotated memo from Ben Gallant to Jim Francis regarding political advertisements targeting Christian voters, October 11, 1982
Description: Annotated memo from Ben Gallant to Jim Francis regarding political advertisements targeting Christian voters, October 11, 1982. Memo includes budget figures for campaign mailings, film production, and media purchases.
Page Count: 2
Creator: Gallant, Ben
Contributor: Francis, Jim
Subject Name: Clements for Governor Campaign Committee
Subject Topic: Campaign advertising, Religion and politics, Church schools
Time Period: "Texas Governor Term 1, 1979-1982"

Identifier: e_cle_000841
Title: Memo from Steve Kardell to Jim Francis regarding veteran's mailing list, October 28, 1982
Description: Memo from Steve Kardell to Jim Francis regarding Attorney Gen. Mark White's use of a veteran's mailing list, October 28, 1982. Includes annotated press release.
Page Count: 3
Creator: Kardell, Steve
Contributor: Francis, Jim
Subject Name: White, Mark, 1940-
Subject Topic: Veterans, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White

Identifier: e_cle_000528
Title: Draft of political advertisement for William P. Clements, Jr., undated
Description: Draft of political advertisement William P. Clements, Jr., undated. Draft is a radio spot written for Rev. Johnny K. Bryant in 1982 to be aired on African American radio stations, campaigning for Governor William P. Clements, Jr., and endorsing his support of Historically Black Colleges.
Page Count: 1
Subject Name: Bryant, Reverend Johnny K., White, Mark, 1940-
Subject Topic: African American universities and colleges, Political campaigns, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White

Identifier: e_cle_001332
Title: Memo from Jim Arnold to George regarding "Rapid Response" comments for Monday, October 27, 1986
Description: Memo from Jim Arnold to George regarding William P. Clements, Jr., campaign's "Rapid Response" comments for Monday, October 27, 1986. Memo reviews research of Texas media coverage of Governot Mark White and William P. Clements, Jr., gubernatorial campaign, including coverage in the cities of McAllen, Austin, Dallas, and Tyler.
Page Count: 3
Creator: Arnold, Jim
Subject Name: White, Mark, 1940-, Clements, William P., 1917-2011
Subject Topic: Governors--Election, News Media History, Campaign advertising
Time Period: "White Interregnum, 1983-1986"

Identifier: e_cle_000250
Title: Poster announcing Meet Clements Day in Fredricksburg, Texas, July 3, 1978
Description: William P. Clements, Jr., poster announcing Meet Clements Day campaign event in Fredricksburg, Texas, July 3, 1978.
Page Count: 1
Contributor: Clements, William P., 1917-2011
Subject Topic: Campaign advertising, Political campaigns
Time Period: "Gubernatorial Campaign, 1977-1978"

Identifier: e_cle_002359
Title: List of $5,000 pledges to Clements campaign, January 5, 1979
Description: List of $5,000 pledges to Clements campaign, January 5, 1979
Page Count: 2
Creator: Clements, William P., 1917-2011
Subject Topic: Campaign donations, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"

Identifier: e_cle_000842
Title: Memo from Tony Proffitt to Karl Rove, August 4, 1982
Description: Memo from Tony Proffitt to Karl Rove, August 4, 1982. Tony discusses the attached draft letter. The letter is anti Mark White and discusses law enforcement salaries, transportation and reducing crime.
Page Count: 2
Creator: Proffitt, Tony
Contributor: Rove, Karl
Subject Topic: Police training, Law enforcement, Criminal Justice, Administration of, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White, Criminal Justice Reform, Karl Rove

Identifier: e_cle_000796
Title: Letter from Rich Thomas to Jim Francis regarding utility rates, October 18, 1982
Description: Letter from Rich Thomas to Jim Francis, Pat Oles, Tony Proffitt, and Don Ringe, regarding utility rates, October 18, 1982. Thomas remarks that utility rates have previously been Mark White's issue, but with an aggressive TV ad, the campaign can make it their issue. Thomas outlines the TV ad.
Page Count: 1
Creator: Thomas, Rich
Contributor: Francis, Jim
Subject Name: White, Mark, 1940-
Subject Topic: Public utilities, Campaign advertising, Television commercials
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White

Identifier: e_cle_013589
Title: Schedule for "Roundup for Reagan/Bush" campaign event, October 31, 1980-November 1, 1980
Description: Schedule for "Roundup for Reagan/Bush" campaign event, October 31, 1980-November 1, 1980, including "red team" and "blue team" agenda, indicating stops in particular cities. Note indicates that the tentative schedule should not be released to the press.
Page Count: 3
Subject Name: Reagan, Ronald, Bush, George, 1924-
Subject Topic: Political campaigns, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Republican Party of Texas

Identifier: e_cle_001330
Title: Campaign media report for William P. Clements, Jr., campaign's "Rapid Response," October 20-21, 1986
Description: Campaign media report for William P. Clements, Jr., campaign's "Rapid Response," October 20-21, 1986. Report provides information about media gubernatorial campaign coverage of Clements and Governor Mark White in Lubbock, Dallas, Austin, and Fort Worth, Texas.
Page Count: 3
Subject Name: Clements, William P., 1917-2011
Subject Topic: Campaign management, News Media History, Campaign advertising, Governors--Election
Time Period: "White Interregnum, 1983-1986"
Themebook Term(s): Mark White

Identifier: e_cle_000833
Title: Memo from Janie Harris to William P. Clements, Jr., October 1, 1982
Description: Memo from Janie Harris to William P. Clements, Jr., October 1, 1982, regarding George Strake TV commercial. Clements adds his comments and forwards memo to Jim Francis.
Page Count: 1
Creator: Harris, Janie
Contributor: Clements, William P., 1917-2011
Subject Topic: Political campaigns, Television commercials, Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"

Identifier: e_cle_000840
Title: Letter from Jim Francis to Ann Voyles, October 28, 1982.
Description: Letter from Jim Francis to Ann Voyles, October 28, 1982. Jim discusses the political nature of a letter from the office of Attorney General Mark White (included) regarding his support for veterans.
Page Count: 2
Creator: Francis, Jim
Contributor: Voyles, Ann
Subject Name: White, Mark, 1940-
Subject Topic: Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White

Identifier: e_cle_000799
Title: Memorandum from Rich Thomas to Jim Francis regarding White's Utilities Fuel Adjustment Charge Ads, October 6, 1982
Description: Memorandum from Rich Thomas to Jim Francis regarding White's Utilities Fuel Adjustment Charge Ads, October 6, 1982. Rich Thomas recommends points for a TV spot against the fuel adjustment charge ad sponsored by Mark White.
Page Count: 3
Creator: Thomas, Rich
Contributor: Francis, Jim
Subject Name: White, Mark, 1940-
Subject Topic: Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"
Themebook Term(s): Mark White

Identifier: e_cle_013585
Title: Advertisement for "The Governor's Report" program, undated
Description: Political advertisement for "The Governor's Report" program, undated, including program description and list of participating television and radio stations.
Page Count: 2
Creator: Governor Clements Committee
Contributor: Francis, James
Subject Name: Clements, William P., 1917-2011
Subject Topic: Campaign advertising, News Media History
Time Period: "Texas Governor Term 1, 1979-1982"

Identifier: e_cle_000211
Title: Schedule of 5 Minute Television Spots, September and October, 1978
Description: Schedule of 5 Minute Television Spots, September and October, 1978. The list gives station, adjacent programs, and times for each five minute television spot.
Page Count: 4
Creator: Clements for Governor Campaign Committee
Subject Topic: Campaign advertising, Governors--Election
Time Period: "Gubernatorial Campaign, 1977-1978"

Identifier: e_cle_000323
Title: Statement by William P. Clements, Jr., regarding his candidacy, April 10, 1978
Description: Statement by William P. Clements, Jr., regarding his candidacy, April 10, 1978, for publication in the Texas Advocate. Clements cites his work and government experience in promoting his candidacy for Texas governor.
Page Count: 3
Creator: Clements, William P., 1917-2011
Contributor: Texas Advocate
Subject Topic: Election, State governments--Officials and employees, Campaign promises, Campaign advertising
Time Period: "Gubernatorial Campaign, 1977-1978"

Identifier: e_cle_002360
Title: Letter from George Bayoud to potential advertisers for inaugural program, December 19, 1978
Description: Letter from George Bayoud to potential advertisers for inaugural program, December 19, 1978
Page Count: 2
Creator: Bayoud, George Salim
Subject Topic: Campaign advertising
Time Period: "Texas Governor Term 1, 1979-1982"

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